E-mail Marketing Solutions

E-mail Marketing Service

Why e-mail marketing..

Why it works..

How we do it: Technology

How we do it:Expertise

Is your company doing everything possible to leverage existing customer relationships to maximize profit? If not, you may be leaving easy money on the table!

One easy way to build relationships, effectively distribute information, run promotions, and retain current customers is with e-mail marketing. If you are currently not using e-mail marketing, you need to seriously consider the benefits and savings it can provide your company! Out of the Shadows Marketing specializes in helping businesses build customer relationships and increase profits using our monthly e-mail marketing services.

Our E-mail Marketing Service

Studies still show that e-mail marketing still outperforms all other marketing channels in terms of cost and return on investment and there are steps you can take to effectively build relationships online. Out of the Shadows Marketing can assist your company in effectively tailoring your e-mail campaigns to increase deliverability and open rates.

Out of the Shadows Marketing's Email Marketing services enable you to initiate an email marketing program that allows you to stay connected with existing customers, analyze delivery statistics to gauge the effectiveness of your campaigns, and ultimately increase profits. The program begins with an extensive review of your current information and content assets. Then our team will start with the design a customized template that supports your existing company branding. Next, our experts will then work with you to successfully deliver, track, and make suggestions on how to improve open rates and customer interaction.

Why e-mail marketing, you might ask?

E-mail marketing has been proven to be one of the most cost effective ways to increase revenues with your existing customers. Smart business owners know that it costs a company about seven times as much money to obtain a new customer as it does to retain a current one. This is why building relationships with your existing customers has become more important than ever before in these stressful economic times.

In short, e-mail marketing allows you to build on already established customer relationships to increase profit margins with a very small investment. All of the above mentioned benefits, along with the ability to track progress as campaigns are deployed, makes e-mail marketing a must have for all modern businesses!

Why E-mail marketing works:

• Permission based e-mail builds trust from an already established relationship. Marketing studies have shown that trust is the primary factor involved in a customer's buying decisions. The stronger the perceived relationship, the more customers feel compelled to spend money with your business instead of the competitor down the street.

• You are giving your customers and subscribers something they've asked for. This means that your customer list will be highly responsive to your e-mail campaigns. When someone gives you their email address, they understand that you'll be using it to send them information that they actually want to receive. Featured coupons, special offers, new product and service information, and useful information about you or your business is helpful to customers.

• You are developing valuable long term relationships with customers and subscribers with a minimal investment in time and resources. E-mail marketing allows you to contact the people on your list repeatedly, so that you can build genuine relationships with them in addition to the time they are in your store location. There's simply no way you can achieve this without spending a fortune on printing and postage using traditional marketing methods!

• Every time you send a mailing, the response is 100% measurable using statistical tracking analysis. Unlike other forms of marketing and advertising, we allow you to evaluate the success of your campaigns within just a few days. This can save you thousands in wasted advertising dollars!

Out of the Shadows Marketing partners with clients to build customer relationships and increase profits!

How we do it: Our technology

OOTSM uses the latest in e-mail deliverability technologies to ensure that your company reputation is upheld, and your e-mail is delivered successfully.

E-mail Authentification, which is part of our e-mail delivery system in place, enables us to align your e-mail campaigns with the industry best practice of email authentication. Assuming you have good information gathering practices, this technology will likely help us to improve your email delivery rate at the increasing number of ISPs and corporate domains that have adopted email authentication to help filter out their spam. It can also increase your customers confidence in email they receive from you.

How we do it: Our expertise

With over 10 years of experience in crafting effective e-mail marketing messages, Out of the Shadows Marketing can help your business build relationships and increase profits. Our design and marketing teams will work to design an e-mail template that supports your existing company branding, and our marketing experts can offer advice on how to better engage your customer base with the latest social marketing techniques and tools.